Fortis Drive Delivers Performance Enhanced Custom MG ZS EV Rims for Impulso Eléctrico Automotriz

Client: Impulso Eléctrico Automotriz (Leading EV Distributor, Mexico)

Challenge: Sourcing Aesthetic & Performance-Optimized Custom Rims for a High-Demand Chinese EV Model

Product: Custom 18-inch Lightweight Aero-Optimized EV Rims

Project Start Date: February 1, 2025

Project Completion Date: May 15, 2025

Executive Summary:

Impulso Eléctrico Automotriz, a premier distributor of electric vehicles across the nation, sought to differentiate its popular MG ZS EV (2024 model year) offering. While the vehicle performed exceptionally, there was a significant market demand for custom, lightweight rims that enhanced both aesthetics and aerodynamic performance, without compromising range or safety. Fortis Drive stepped in as their strategic sourcing partner, meticulously managing the design, manufacturing, and delivery of custom-engineered EV rims. This collaboration not only met a key market demand but also reinforced Impulso Eléctrico Automotriz’s reputation for delivering premium, tailored EV solutions, ensuring enhanced customer satisfaction and a competitive edge.

About the Client:

Impulso Eléctrico Automotriz is a dynamic and rapidly expanding distributor focused on introducing a diverse range of electric vehicles to the Mexican market. With a strong commitment to accelerating the nation’s transition to sustainable mobility, they pride themselves on offering not just vehicles, but a comprehensive ownership experience, including unique customization options for their dealership network and discerning end-users.

The Challenge:

The MG ZS EV, a top-selling compact SUV EV in Mexico, offered solid performance but its standard rim options did not fully cater to a segment of customers desiring enhanced aesthetics, reduced unsprung weight, and improved aerodynamic efficiency. Aftermarket options available locally were often generic, failed to meet stringent Mexican automotive regulations, or were too heavy, negatively impacting the vehicle’s range. Impulso Eléctrico Automotriz identified a critical market opportunity to offer a premium, custom rim solution that was lightweight, aerodynamically optimized, visually distinctive, and fully compliant with Mexican regulations. They urgently needed a reliable partner capable of delivering this specialized, high-quality component directly from Chinese manufacturers.

Fortis Drive's Precision Engineered Sourcing Process & Project Timeline:

Fortis Drive partnered with Impulso Eléctrico Automotriz to address this specific market demand for their MG ZS EV (2024 model year) inventory, deploying our meticulously managed, end-to-end sourcing and delivery process. Our role as a specialized sourcing company, connecting clients directly with top Chinese manufacturers, was instrumental in the project’s success.

Project Start Date: February 1, 2025

Detailed Needs Assessment & Design Specification (Week 1-3):
Fortis Drive’s engineering and design teams collaborated intensely with Impulso Eléctrico Automotriz. This phase involved a deep dive into the MG ZS EV’s specifications, desired aesthetic profiles, target weight reduction, and aerodynamic goals. We developed precise technical drawings, material specifications (e.g., forged aluminum), and finish requirements, ensuring the design brief was comprehensive and ready for specialized manufacturing.
Elite Manufacturer Identification & Vetting (Week 4-7):
Leveraging our extensive network, Fortis Drive meticulously identified and vetted top-tier Chinese manufacturers with proven expertise in high-precision, lightweight EV rim production. We focused on facilities holding ISO 9001, IATF 16949, and relevant automotive certifications, specifically those with advanced forging and CNC machining capabilities for complex wheel designs. This ensured direct access to the best capabilities for this custom project.
Prototype Development & Rigorous Testing (Week 8-12):
We oversaw the production of initial rim prototypes by the selected manufacturer. These prototypes underwent exhaustive physical and virtual testing, including radial and cornering fatigue testing, impact resistance, salt spray corrosion tests, and dynamic balancing. Crucially, aerodynamic simulations were performed to validate efficiency gains, and all prototypes were verified against stringent Mexican automotive regulations. Fortis Drive facilitated Impulso Eléctrico Automotriz’s final prototype approval, ensuring all performance and compliance benchmarks were met.
Production Management & The Fortis Standard Quality Control (Week 13-15):
Upon prototype approval, Fortis Drive took charge of full-scale production at the Chinese manufacturing facility. We implemented continuous production schedule management and resource optimization. Throughout this phase, The Fortis Standard, our multi-stage quality control protocol, was rigorously applied. This included raw material verification, in-process dimensional checks, surface finish inspections, and final non-destructive testing at critical stages, resulting in an industry-leading 99.8% quality rate for all custom rims.
Seamless Global Logistics & Delivery (Week 16-18):
Fortis Drive managed the entire supply chain from the Chinese factory directly to Impulso Eléctrico Automotriz’s distribution centers across Mexico. This encompassed coordinating specialized, secure packaging to protect the rims during transit, consolidating international ocean freight, handling all customs clearance procedures, and providing real-time tracking updates. Our dedicated logistics team ensured transparent communication and timely delivery, navigating all local import procedures for a complete, ready-to-install solution.

Project Completion Date: May 15, 2025

Results & Client Feedback: Enhanced Market Offering and Customer Loyalty:

Fortis Drive’s partnership delivered immediate and significant benefits for Impulso Eléctrico Automotriz. They successfully introduced a unique, high-value offering for their MG ZS EV inventory, directly addressing strong customer demand for premium customization. Operations were streamlined through a predictable and reliable supply chain, reducing previous sourcing headaches. Through Fortis Drive’s direct manufacturer access, significant cost efficiencies were realized, aligning with our promise of 25-40% savings compared to conventional sourcing. The rigorous application of The Fortis Standard ensured a 99.8% first-time quality pass rate, guaranteeing perfect fitment, enhanced performance, and lasting durability for every rim. The entire project was completed efficiently within 18 weeks, providing rapid market entry for their new offering.

Client Testimonial:

“Before Fortis Drive, offering truly custom, high-quality rims for our MG ZS EVs seemed like a distant goal, especially with the strict Mexican regulations. Fortis Drive’s process was incredibly thorough and transparent, from initial design to final delivery. The custom rims are not only stunning but also perfectly engineered, enhancing both performance and our customers’ satisfaction. They’ve given us a significant competitive edge and a reliable supply chain partner we can truly trust.”

Javier Morales, Operations Director, Impulso Eléctrico Automotriz

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